Every marketplace has
its own required attributes. Most listings fail them.

Amazon requires a bullet_point array. eBay requires item_specifics keyed to its own taxonomy. Trade marketplaces require ETIM classification codes. SKU Launch maps your product data to each marketplace's exact schema before submission — so listings go live first time, ranked rather than suppressed.

Work with
Amazon / Vendor Central
Ebay
Mirakl
WooCommerce
Electrobase
Tradeling
any via API
The Notes App for Power Users - Techbeta X Webflow Template
The Notes App for Power Users - Techbeta X Webflow Template
The Notes App for Power Users - Techbeta X Webflow Template
100%
Tasks completion rate
10M+
Capital raised
why LISTINGS fail

Amazon's required attributes aren't the same as eBay's. And neither matches your PIM's schema. That gap is where listings die.

Every marketplace defines its own taxonomy, its own required attributes, its own accepted value lists, and its own content rules. Amazon's Power Drills category requires voltage, bullet_point array, and item_type_keyword. eBay requires item_specifics keyed to its own taxonomy. Your product record has none of these field names. The data exists — it's just not in the shape each marketplace demands.

"We had 4,000 SKUs ready to go on Amazon. 1,800 were rejected on submission. Same products, same data — just didn't match Amazon's required attributes for our categories. Took us six weeks to fix manually. SKU Launch would have caught all of it before we submitted."

Marketplace Manager, UK tool and fixings distributor

Rejected listings don't just fail — they damage your seller account metrics. Too many rejections flag your account for review. Suppressed listings still cost you rank history. And the products that do go live but with missing recommended attributes rank below competitors who submitted complete data. Marketplace success is a data quality problem first and a marketing problem second.

Per-Marketplace schema

What each marketplace actually requires

SKU Launch maintains and updates attribute requirements for every supported marketplace category — so you don't have to.

Amazon — Power Drills

SP-API
item_name
Required ✔
Brand
Required ✔
bullet_point[1–5]
Required ✔
voltage
Required ✔
item_type_keyword
Required  ✔
included_components
Recommended
batteries_required
Recommended
SKU Launch generates bullet_point array from enriched attributes automatically. Voltage mapped from your schema to Amazon's accepted value format.

eBay — Power Tools

Trading API
Title (80 char)
Required ✔
Item Specifics: Brand
Required ✔
Item Specifics: MPN
Required ✔
Item Specifics: Voltage
Required ✔
Item Specifics: Type
Required ✔
Item Specifics: Chuck Size
Recommended
Item Specifics: Model
Recommended
eBay item_specifics keyed to eBay's own taxonomy. SKU Launch maintains the mapping from your attribute names to eBay's accepted values per category.

Trade platforms — ETIM

Feed / API
ETIM Class Code
Required ✔
ETIM Feature values
Required ✔
EAN / GTIN
Required ✔
Manufacturer article no.
Required ✔
Product description (long)
Recommended
Image URL (hi-res)
Recommended
ETIM class and feature codes mapped automatically from your enriched attributes. Compatible with Electrobase, Tradeling, and other ETIM-based trade platforms.

Any marketplace

Custom mapping
If your marketplace has a defined attribute schema or feed format — even a bespoke one — SKU Launch can map to it.
What we need from you:
Marketplace attribute specification or feed template
Accepted value lists per attribute (if applicable)
API credentials or feed endpoint
Custom marketplace mappings are typically configured within 2–3 days of onboarding.
Technical integration

How it connects

SKU Launch maps your enriched product data to each marketplace's exact attribute schema, then submits via the marketplace's native API or feed format. One product record — multiple marketplace-ready exports.

🗺️

Per-marketplace attribute mapping

Your enriched attributes mapped to each marketplace's exact field names, accepted value lists, and category-specific requirements. Configured once, applied to every product.
Amazon · eBay · Trade · Custom
🛡️

Pre-submission validation

Every listing validated against marketplace requirements before it's submitted. Missing a required attribute? Flagged and filled before it reaches the marketplace API — not after it's rejected.
Required · Recommended · Conditional
📡

Direct API submission

SKU Launch submits listings directly to marketplace APIs on approval or schedule. Tracks submission status, handles errors, and alerts on any post-submission issues.
SP-API · eBay API · Feed upload
Clear division of work

SKU Launch makes the data searchable. Your search engine does the searching.

Your search engine keeps doing
📈
Pricing and promotion strategy — competitive pricing, deals, sponsored products
Review management — responding to reviews, vine programme, feedback strategy
🎯
Advertising — Sponsored Products, DSP, eBay promoted listings
🔍
Keyword & search strategy AA+ content, backend keywords, search term optimisation
📊
Performance analysis — ACOS, BSR, sell-through, return rate monitoring
SKU Launch handles
🗺️
Mapping your enriched attributes to each marketplace's required field names and value formats
✍️
Generating marketplace-specific content — bullet points for Amazon, item specifics for eBay
🛡️
Pre-submission validation against required, recommended, and conditional attribute rules per category
📡
Direct API submission and feed generation — listings reach the marketplace without manual export
🔄
Tracking submission status and surfacing any post-submission errors for fast resolution
Supported MARKETPLACES

Works across every major marketplace and trade platform

🟢

Amazon / Vendor Central

SP-API integration. Per-category attribute mapping. Bullet point generation. Feed submission with error tracking.

Supported
🟠

eBay

Trading API and Catalog API. Item specifics mapped to eBay taxonomy. Supports Business Policies and multi-site listings.

Supported
🔵

ETIM / Trade platforms

ETIM class and feature code mapping for Electrobase, Tradeling, and other trade catalogue platforms.

Supported
By Integration

Other integration pages

🗄️
INTEGRATION

PIM

Akeneo, Plytix, Bluestone. Clean, enriched records exported to your PIM automatically before marketplace submission.

Explore →
🛒
integration

eCommerce

Shopify, Magento, BigCommerce. The same enriched data that powers your marketplace listings, synced to your storefront.

Explore →
🏪
CURRENTLY VIEWING

Marketplace

You're here.

🔍
Integration

Search

Algolia, Elasticsearch, Klevu. Structured attributes that make on-site search and faceted filtering work as intended.

Explore →
Marketplace integration

See your products submitted to Amazon — with zero rejected attributes

Book 30 minutes. We'll map a sample of your products to Amazon's Power Drills category schema — live — and show you exactly which attributes are missing, which SKU Launch fills automatically, and what a clean submission looks like.

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Built for e-commerce teams who are done doing it by hand.