Privacy

1. IntroductionSKU Launch Ltd (“SKU Launch,” “we,” “us,” or “our”) operates the website skulaunch.com and the SKU Launch platform (collectively, the “Service”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our platform, or interact with us in any other way.SKU Launch is committed to protecting your privacy and handling your data in an open and transparent manner. We are a company registered in England and Wales, and we process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.2. Information We Collect2.1 Information You Provide to UsAccount and registration data: Name, email address, company name, job title, phone number, and billing information when you create an account, book a demo, or subscribe to our Service.Supplier portal data: Information submitted by suppliers through our supplier onboarding portal, including product data, company details, and contact information.Product data: Product descriptions, specifications, images, PDFs, URLs, spreadsheets, and other product-related content you upload or provide to the platform for enrichment and structuring.Communications: Information you provide when you contact us via email, forms, or other channels, including support requests and feedback.2.2 Information We Collect AutomaticallyUsage data: Information about how you access and use the Service, including pages viewed, features used, timestamps, and interaction patterns.Device and technical data: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.Cookies and similar technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity. See Section 8 for more details.2.3 Information from Third PartiesIntegration partners: If you connect SKU Launch to third-party systems (such as a PIM, ERP, eCommerce platform, or marketplace), we may receive product data and related information from those systems as necessary to provide the Service.Suppliers: When your suppliers use our Supplier Portal, we collect the product data they submit on your behalf.3. How We Use Your InformationWe use the information we collect for the following purposes:Providing and operating the Service: Processing, enriching, structuring, and delivering product data; running AI-powered extraction, content generation, mapping, normalisation, and quality scoring.Account management: Creating and managing your account, processing payments, and communicating about your subscription.Improving the Service: Analysing usage patterns, diagnosing technical issues, and developing new features and functionality.Customer support: Responding to your enquiries, requests, and support tickets.Communications: Sending service-related notices, updates, and — where you have opted in — marketing communications about our products and services.Legal compliance: Complying with applicable laws, regulations, and legal processes.Security: Detecting, preventing, and addressing fraud, abuse, and security risks.4. Legal Bases for Processing (UK GDPR)We process your personal data on the following legal bases:Performance of a contract: Where processing is necessary to provide the Service to you under our terms of service.Legitimate interests: Where processing is necessary for our legitimate business interests (such as improving the Service, ensuring security, and marketing), provided those interests are not overridden by your rights.Consent: Where you have given explicit consent, such as opting in to marketing communications. You may withdraw consent at any time.Legal obligation: Where processing is necessary to comply with a legal obligation.5. How We Share Your InformationWe do not sell your personal information. We may share your information in the following circumstances:Service providers: With trusted third-party providers who perform services on our behalf, such as cloud hosting, payment processing, analytics, AI processing, and customer support. These providers are contractually obligated to protect your data and use it only as directed by us.Integration partners: When you connect SKU Launch to third-party systems, we share product data with those systems as necessary to complete the integration.Suppliers and clients: Product data submitted through the Supplier Portal is shared with the client organisation that invited the supplier.Legal requirements: Where required by law, regulation, legal process, or governmental request.Business transfers: In connection with a merger, acquisition, reorganisation, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.6. AI and Automated ProcessingSKU Launch uses artificial intelligence and machine learning to extract, enrich, structure, and generate product data content. This includes automated attribute extraction, schema suggestion, content generation, mapping, normalisation, and data quality scoring.Product data you upload is processed by our AI systems solely for the purpose of delivering the Service. We do not use your proprietary product data to train general-purpose AI models shared with other customers. Where automated processing may produce a decision that significantly affects you, you have the right to request human review.7. Data RetentionWe retain your personal information for as long as your account is active or as needed to provide the Service. When you close your account or request deletion, we will delete or anonymise your personal data within 90 days, unless we are required to retain it for legal, regulatory, or legitimate business purposes (such as resolving disputes or enforcing our agreements).Product data processed through the platform is retained in accordance with your subscription terms and will be deleted upon account termination or at your request.8. Cookies and Tracking TechnologiesWe use cookies and similar technologies to operate the website, remember your preferences, analyse traffic, and improve the Service. The types of cookies we use include:Strictly necessary cookies: Required for the website and platform to function. These cannot be disabled.Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).Functional cookies: Remember your preferences and settings.Marketing cookies: Used to deliver relevant advertisements and measure campaign effectiveness (only with your consent).You can manage your cookie preferences through your browser settings or our cookie consent tool. Disabling certain cookies may affect the functionality of the Service.9. International Data TransfersYour information may be transferred to and processed in countries outside the United Kingdom. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO) or transfers to countries with adequate data protection standards.10. Data SecurityWe implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and employee training. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.11. Your RightsUnder the UK GDPR, you have the following rights regarding your personal data:Access: Request a copy of the personal data we hold about you.Rectification: Request correction of inaccurate or incomplete data.Erasure: Request deletion of your personal data, subject to legal retention requirements.Restriction: Request that we restrict the processing of your data in certain circumstances.Data portability: Request your data in a structured, commonly used, and machine-readable format.Objection: Object to the processing of your data based on legitimate interests or for direct marketing purposes.Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.Automated decision-making: Request human review of decisions made solely by automated means that significantly affect you.To exercise any of these rights, please contact us at the details provided in Section 14.12. Third-Party LinksOur website may contain links to third-party websites, services, or integrations. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.13. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page and update the “Last updated” date. Where changes are material, we will notify you by email or through the Service. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.14. Contact UsIf you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:SKU Launch LtdEmail: privacy@skulaunch.comWebsite: https://www.skulaunch.com/contact-usYou also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk if you believe your data protection rights have been violated.