You built the platform.
Now fill it with product data that sells.
SKU Launch enriches, structures, and onboards product data at scale — so your product pages convert, your search works, and your team stops living in spreadsheets.
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If any of these sound familiar, you're in exactly the right place.
Every one of these is a real thing a real person said to us. These aren't invented problems — they're the ones your team is probably dealing with today.
Your data is trapped in descriptions
Brand, size, colour, weight — it's all in free text. None of it is filterable. Your search is broken.
Product Data Extraction ➡Supplier onboarding has a 12% completion rate
You sent a 200-column spreadsheet. They sent it back empty. It's not your suppliers — it's the process.
Supplier Portal ➡£500k website. Empty product pages.
Digital transformation projects fail at the data step. Not the platform step.
Enrichment Studio ➡Schema design has been on the backlog for two years
AI suggests a full model for any category in 30 seconds. You've been putting it off for two years.
Schema & Attributes ➡Your PIM is a very expensive empty database
40% populated, nobody owns it, the SI left. A PIM only works when the data in it is good.
PIM ➡Google's AI won't recommend what it can't read
If your product data isn't structured, AI search can't reason with it. Your competitors show up. You don't.
eCommerce ➡The product data platform that does the work your team shouldn't have to.
Built for e-commerce teams who are done doing enrichment by hand — and done launching platforms with empty product
pages.
AI attribute extraction
Brand, size, colour, specifications — buried in free text. SKU Launch extracts them into clean, structured fields automatically. No manual typing.
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Supplier onboarding that actually gets completed
Stop sending 200-column spreadsheets. Suppliers paste a URL or upload a file. Completion rates go from 12% to 80%+.
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10x faster than doing it by hand
One person with spreadsheets takes 6 months for 10,000 SKUs. SKU Launch does it in 6 weeks. 90% automated — your team governs the rest.
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Structured for AI search - not just human search
Google AI Mode and ChatGPT can't recommend what they can't reason with. Structured product data is your new search ranking.
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9 capabilities. 3 pillars. One governed product data pipeline.
Every capability designed to handle the supplier count, SKU count, and complexity that retailers and distributors deal with daily.
Supplier Portal
One link per supplier. AI pre-fills. Supplier confirms. Validated data, in days not weeks. Completion rates go from 12% to 80%+.
Explore →Imports & Spreadsheets
Upload CSVs, Excel files, or paste raw data. SKULaunch maps columns, detects formats, and structures everything into your schema automatically.
Explore →Standards & Data Feeds
ETIM, BMEcat, GS1 — automatically mapped to your schema. The standard does its job. The gaps get filled by AI.
Explore →Enrichment Studio
Entire catalogue enriched overnight. 80,000 SKUs. Confidence-scored. Reviewed by exception only. Your team governs — AI does the heavy lifting.
Explore →Product Data Extraction
AI agents extract attributes from PDFs, images, URLs, and raw text automatically. Brand, size, colour, specs — pulled into structured fields.
Explore →Content Generation
Generate consistent product titles, descriptions, and bullet points from real enriched data — not hallucinated specs. Human approval built in.
Explore →Schema & Attributes
AI builds attribute schemas for any product category in minutes — including ETIM-aligned attributes for technical products. Reusable templates by category.
Explore →Mapping & Normalisation
200 supplier formats normalised to one schema automatically. No cleaning rules to write. AI agents standardise units, naming, and values across every source.
Explore →Product Data Quality
Real-time completeness scoring across your full catalogue. By supplier, by category, by attribute. Flags gaps and controls what gets published.
Explore →Businesses spend millions on platforms — and forget the product data.
The systems are in place. The platform is live. But if the product data isn't clean, structured, and complete — your customers can't find what they're looking for.
$500k
Spent on a new e-commerce platform
✗ Product pages launched empty
$200k
PIM implementation cost
✗ 40% populated. Nobody owns it.
10,000 SKUs
Time to enrich manually vs with SKU Launch
✓ 6 months → 6 weeks. Same quality.
What your role, this is your
problem to solve
Four steps from messy data to product pages that actually convert.
No six-month implementation. No PhD in data science. Your team is up and running in days — not quarters.
Connect your sources
Upload spreadsheets, connect your PIM, or have suppliers paste a product URL. SKU Launch ingests everything.
AI extracts & enriches
Our AI reads your data, suggests a taxonomy, and extracts structured attributes at scale. 90% automated.
Your team governs
Review, approve, and refine the 10% that needs a human eye. Set rules. Build confidence in your data quality.
Publish anywhere
Push enriched data to your PIM, platform, marketplace, or ERP. Your call, your timing.
What your team's week looks like when AI does the heavy lifting.
Real results from real product data teams.
We had 35,000 SKUs with specs buried in description fields. SKU Launch extracted and structured them in three weeks. That would have taken my team two years — I'm not exaggerating.
Head of eCommerce
We'd spent £150k on a PIM that was 30% full. SKU Launch gave us the data layer we were missing all along. The PIM finally has something worth storing in it.
Digital Director
Supplier onboarding went from a 45-minute nightmare per SKU to something our suppliers actually complete. The portal is just obvious in a way ours never was.
Operations Manager
Pay for what you onboard & enrich. Nothing more.
No SI required. Start enriching in days. Flexible contracts.
£1,200
£3,500
Custom
£499
£999
Custom
Ready to stop launching
empty product pages?
Book a 30-minute demo. Bring your messiest data — we'll show you what SKU Launch can do with it. No slides. No pitch deck. Just your products.
Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.
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