"18V", "18 Volts",
"18v".
Now they're all
the same thing.
AI agents standardise units, field names, and values across every data source — automatically. No VLOOKUP. No manual mapping rules. No spreadsheet gymnastics. One schema, however many suppliers.
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0
Any
100s
One schema. Any number of sources.
Three normalisation layers — unit standardisation, value mapping, and cross-source alignment — applied automatically every time data enters SKU Launch.
Unit standardisation
AI converts all variants of a unit to your standard format. "1.5 kg", "1500g", "1.5 kilograms" all become "1.5kg" — whatever your schema defines as canonical.
Value mapping
"Blue", "BLUE", "Royal Blue" — AI maps value variants to your accepted list. Works across colours, statuses, sizes, and any other controlled vocabulary.
Cross-source alignment
Field names vary by supplier — "input voltage", "operating voltage", "battery voltage" all mean the same thing. AI detects intent and maps to the right schema attribute.
Every supplier uses different units. Now it doesn't matter.
Units are the most common source of dirty product data. One supplier writes "1.5 kg", another writes "1500g", a third writes "1.5 kilograms." AI normalises all of them to your defined standard — every time, across every source, without a rule being written.
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Controlled vocabularies that actually get controlled.
You define the accepted values for each attribute. AI maps every incoming variant to the right one — even when suppliers use their own naming conventions, abbreviations, or slightly different spellings. No rejected submissions, no cleaning work afterwards.
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Every supplier names their columns differently. AI doesn't care.
Supplier A calls it "input voltage." Supplier B calls it "operating voltage." Your ETIM feed calls it "nominal voltage." AI detects that all three mean the same thing and maps them to the same schema attribute — without you writing a single rule.
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Explore the full platform
Data Structure is one of three pillars.
Build your first schema in the demo
Book 30 minutes. We'll generate a schema for your product categories live — and show you how it connects to onboarding and enrichment.
Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.
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