New products take 6 weeks to go live.
They should take 2 days.
The bottleneck isn't your team, your PIM, or your website. It's every manual step between a product existing and a publish-ready record being created — and there are more of them than anyone has counted.
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This is a Problem for
Commercial Director
Watching revenue from new ranges land 6 weeks after competitors who got to market first
Head of eCommerce
Managing go-live schedules that slip every quarter because product data isn't ready in time
Category Manager
Launching new categories where the data pipeline slows every product to a crawl
Product Data Manager
The person blamed for delays that were caused two steps upstream, before the data reached them
Six weeks of work. Almost none of it adds value.
Ask anyone on the team where the time goes and they'll give you a different answer. Suppliers blame the template. The data team blames the suppliers. The ecommerce team blames the PIM. The PIM team blames the data. Everyone is right. Nobody owns the whole pipeline. So nobody fixes it.
Head of Digital, UK trade distributor
The hidden cost isn't the time — it's the compounding revenue loss. A product that should have been live in week one generating sales, generating search index signals, generating reviews, is instead sitting in someone's import queue. Every week of delay is a week your competitor's listing has more reviews, more clicks, and more search authority than yours.
And the instinct is always to hire someone to go faster. Another data team member. Another project manager to coordinate the process. But you can't hire your way out of a structural problem. The steps themselves are the issue — not the speed at which people are completing them.
6wks
80%
£1k+
Eliminate the waiting. Automate the reformatting. Keep the judgement.
The steps that take weeks aren't complex. They're just manual. SKU Launch automates everything that doesn't require a human decision.
Get usable supplier data in days, not weeks
The supplier portal replaces the spreadsheet chase. AI pre-fills everything it can from the supplier's own website and spec sheets. Suppliers confirm rather than type. Validated data lands in SKU Launch within 48 hours of the invite going out.
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Extract attributes from content that already exists.
Most enrichment work is finding data that already exists somewhere — in a product title, a PDF spec sheet, a manufacturer URL. AI reads all of it and extracts structured attributes automatically. The data was always there. The manual work was finding and copying it.
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Publish-ready records. Not "needs copy" records.
Content Generation writes product descriptions from enriched attributes automatically. Quality gates check every record against your publish threshold. What reaches your team for sign-off is complete, accurate, and ready — not a starting point for more work.
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What a 2-day time to live actually looks like
Every manual step, replaced
Time to live is a pipeline problem. SKU Launch automates every stage of it.
Supplier Portal
Validated supplier data in 48 hours. No chasing. No cleaning.
Explore →Enrichment Studio
AI fills attribute gaps overnight. Entire catalogues enriched while you sleep.
Explore →Content Generation
Descriptions generated from enriched attributes. Ready to review, not ready to start.
Explore →Product Data Quality
Publish gates hold incomplete records automatically. Sign-off is fast because the work is already done.
Explore →The problems that come with it
Fast time to live exposes the next set of challenges. Here's what teams tackle next.
Your supplier onboarding is broken. You just can't see it yet.
The spreadsheet chase is where your 6-week timeline starts losing weeks. Fix the source first.
Read more →Your team is manually enriching 50,000 SKUs. That's 83 working weeks of work.
Once the pipeline is fast, the volume problem becomes visible. AI enrichment handles the scale.
Read more →Products are live. But customers still can't filter by the specs they care about.
Speed without structure is just getting incomplete products live faster. Structured attributes are what makes speed valuable.
Read more →See a 2-day product launch. Live.
Book a 30-minute demo. We'll walk through the full pipeline — supplier invite to publish-ready record — using a real product category from your industry.
Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.
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