SKU Launch ingests industry-standard data formats — ETIM, BMEcat, GS1 — and uses AI to map them to your internal schema automatically. Standards become a headstart, not a headache.
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Industry data standards are supposed to make product data easier. But mapping ETIM to your PIM's schema still takes weeks of manual work. AI does it in minutes.
Import any ETIM release, BMEcat feeds, or GS1 data — directly via file upload or API. SKU Launch parses every attribute code, unit, and allowed value list automatically.
AI maps standard attribute codes to your internal schema. Matches are applied automatically and every decision is fully auditable, so your team stays in control.
When a standard releases a new version, simply re-import it. SKU Launch detects what's changed and re-maps new or modified attributes to your schema automatically.
The major product data standards used in electrical, HVAC, plumbing, and construction industries are all supported out of the box. No custom integration needed.
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When a standard releases a new version, simply re-import it into SKU Launch. The system detects what's changed — new classes, modified attributes, deprecated codes — and re-runs the mapping against your schema. Your existing data stays intact.
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AI automatically maps every standard attribute to your internal schema. Every mapping is surfaced for your team to review, edit, or confirm — so nothing gets applied without your sign-off.
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Source onboarding is one of three pillars. See what comes next.
Book a demo and we'll run a live ETIM import against your product categories.
Product data enrichment that actually gets done — so your product pages convert, your search works, and your team stops living in spreadsheets.
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