A Smarter Vendor Portal for Akeneo

Supplier data chaos is a real bottleneck

If you've ever spent weeks chasing suppliers for messy spreadsheets, incomplete product specs, and inconsistent formatting — you know how painful the onboarding process can be. For teams relying on Akeneo as their PIM, the gap between raw supplier data and clean, structured product information is where projects stall.

SKULaunch gives you a dedicated, AI-powered vendor portal that connects seamlessly with Akeneo. Suppliers can upload, enrich, and validate product data without friction — and without needing training or passwords.

The portal is designed around the way product teams actually work with Akeneo. Rather than bolting on yet another tool, SKULaunch mirrors your PIM's attribute structure and validation rules — so data arrives ready to import.

Passwordless supplier access

Suppliers receive a unique link — no login credentials or training required to start submitting data.

Built-in validation rules

Validation rules match your Akeneo structure, catching errors before data ever reaches your PIM.

Attribute-level approvals

Review and approve individual attributes using built-in workflows before anything hits your PIM.

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AI that does the heavy lifting

Suppliers can upload any type of file — PDFs, spec sheets, product images, spreadsheets — and SKULaunch's AI will extract key attributes, normalise formats, and even generate high-quality product descriptions. No more manual cleanup or reformatting.

The AI handles attribute mapping automatically, generates titles and descriptions from raw product data, and auto-normalises everything to match your Akeneo data model. What previously took hours of manual work now happens in seconds.

"Stop chasing suppliers for product data. With AI-powered onboarding, you can validate and enrich supplier data effortlessly — and launch products faster than ever."

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Launch more SKUs, faster — without waiting on data

One of the most powerful features is the ability for suppliers to preload full product catalogues into SKULaunch. Your team can then request specific SKUs on demand and push clean, enriched data straight into Akeneo — cutting launch cycles from weeks to days.

• Upload once, launch as many SKUs as you need
• Enable on-demand product requests from preloaded catalogues
• Scale to thousands of SKUs without creating bottlenecks
• Ensure every single SKU meets your PIM standards before import

No supplier data? No problem.

Some suppliers struggle with structured product data — and that's okay. SKULaunch offers a Concierge Service where their team sources, transforms, and delivers PIM-ready data when your suppliers can't keep up.

The concierge team can source supplier data from third-party feeds, transpose messy Excel sheets and PDFs into structured records, act on behalf of suppliers who can't provide data themselves, and guarantee Akeneo-ready output every time.

Seamless Akeneo integration

SKULaunch integrates cleanly with Akeneo, whether you're using the Community or Enterprise edition. It supports API-based integration, exports in Akeneo import-ready formats, and maps to your locales, families, and product models — fitting into your existing workflow with zero disruption.

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How it works

1. Supplier uploads files

Excel sheets, PDFs, product catalogues, or images — any format works. Suppliers don't need training or special software.

2. AI maps and extracts attributes

The AI auto-identifies key product specs, normalises them, and aligns data to your attribute structure automatically.

3. Your team reviews and approves

Approve or reject individual attributes using built-in workflows before anything is pushed to your PIM.‍

4. Data auto-formats and exports

Final product data is formatted exactly to your PIM requirements and pushed directly into Akeneo.

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